CSR concepts: Your company as a citizen
The sustainable success of a company is not only measured by financial ratios or returns. It is much more important for a company to be desirable for its employees and popular with its neighbors. “Corporate Social Responsibility” is in demand — as a company, too, you have to be perceived as a good, socially conscious citizen. The recipes for this are never the same — they depend on the respective political, sociological and cultural environment of the company, i.e. on all “stakeholders”.
We will take these steps with you:
— Stakeholder analysis — it describes the company’s entire environment
and the relationships of its direct and “social” shareholders.
— Positioning your company/organisation as a socially responsible
“corporate citizen”
— Draft of a CSR strategy
— Creation of relevant event concepts, for example in the cultural sector
— Implementation of the associated commitments in the political,
social or cultural field