Communication strategies
What shapes the image of a company? What constitutes our personal reputation, what creates credibility? How is public opinion formed? How do you deal with the fact that communication or non-communication define a “climate of opinion”? Why do some people dare to speak their mind out loud — and others don’t? How do you process to make yourself and your cause heard and respected?
We will take these steps with you:
— Definition of your communication goals
— Positioning your company/organization in the
public or personal/professional environment
— Elaborate a perspective communication strategy
in terms of content and form
— Strategic communication and public affairs for foreign companies,
organisations and governments with regard to Germany
— Crisis communication
— Framework conception of sound demoscopic questionnaires